With over 100 million daily users, Snapchat is one of the dominators in the mobile app world. And with virtual reality and wearable technology taking off, it seems as though Snapchat is set to rake in millions more users.
In 2014, it purchased a Vengeance Labs, a wearable technology company that develops products that rival the likes of Google Glass, the biggest name brand in the business for this category.
The addictive form of photo-sharing that was pioneered by three Stanford students started in 2011, and has grown exponentially in popularity ever since. With a growing need to expand and jive with the times, creating a physical product to enhance its current offerings could propel the company into Google territory.
Snapchats at a Glance
Imagine if you could take a cool picture and then instantly send it to your friends via voice commands. This is exactly what Google Glass planned to bring to the table with Android, as well as an assortment of other tasks.
Snapchat is understandably silent on this subject, but it seems as though the company would use this new device to further expand its reach in picture-sharing.
The idea is this: with easier ways to take and share pictures, there become easier ways for advertisers to beam their ads to a vast network of people, with many of them in the 13-30 range.
This tackles previously unreachable terrain, and makes the intrusiveness of ads even more intense, as they’d literally be right in front of your eyes.
Do We Need This?
With any cool technology that is in the works, the common question is “do I really need to Snapchat EVERYTHING to my friends?”
As if your life wasn’t controlled by technology enough, companies are exploring more and more ways to keep your mobile devices in front of your face longer. The longer you’re connected to a device, the longer advertisers have to send your product advertisements.
It remains to be seen whether or not this will be dumped into the growing ranks of technology that we simply don’t use. But we know it’s coming.
In February of 2015, Snapchat built Snapchat Research, a division of Snapchat that is composed of computer scientists and researchers that are involved in to top-secret and cutting-edge tech. This should be a sign that something bigger is coming, and it might not just be an all-in attempt at creating a pair of smart glasses.